Poniendo la cara por los derechos humanos
El diputado Justo Orozco, conocido por sus comentarios homofóbicos y misóginos, fue elegido presidente de la comisión de derechos humanos. La indignación ciudadana se manifestó en múltiples pequeños esfuerzos y en Noise nos encargamos de centralizarlos con una acción simple, poderosa e innovadora para la época.
CASE STUDY: FUERA JUSTO OROZCO
In Costa Rica, Congressman Justo Orozco was appointed to the Human Rights Commission. He was a known homophobic and misogynist politician, which created intense popular opposition.
How to channel and work with all that discontent?
As a reaction we created a web app, integrated with Facebook’s Open Graph, in which citizens would publish their avatar demanding that the congressman would step down. More than 2.000 users used the app in the first 24 hours. 6.000 in the first 6 days. 10.000 users in 7 días. 14.000 users 12 days. The app had 48.250 unique visitors in 12 days (12.242 from their mobile devices).
#Fuerajustoorozco was trending topic twice in a week. A value of $65,117 in earned media. It was covered by all major TV stations, Newspapers and Radio stations in Costa Rica.